The Design Koans

I wrote them for Web Mutiny and refined them with help of Roma. They aim at expressing simple things about design that I believe people tend to miss out. They are more on lines of poetry than koans, but hey.

The Real Design

Design that just looks beautiful is mediocre
Real science solves problems
Simply, thus beautifully
That is real design

What Design Can Do

Designers engineer experiences
to deliver results that matter
Better engagement, better conversion, better metrics
That is what design can do

On UX & Revolution

Stylists create looks
Technicians create technology
Designers create experiences
Revolution, in an industry
Is a byproduct of experiences

Good Designer vs. Great Designers

Design is like food
A good chef makes it smell, taste and look great
But a great chef makes it healthy too

Startups & Design

Startups change the world
There is one in every corner
Like a million stars in the Milky Way
Let design help you shine